The application is restricted by our imagination.

Since the invention of GPS, users around the world are attracted by its high-accuracy, all-weather, and convenient features. GPS receiver, as a handheld equipment, the application has expanded from a few scientific research units to many other civil fields in only a few years.

 An editor of Huicong website interviewed Mr. Yang ping, the chief executive of Beijing Tato Digital Co., ltd.

 At first, Mr. Yang ping analyzed the current situation of GPS field. Mr. Yang ping told Huicong website that more and more enterprises dealing in GPS are founded and cover certain market share; some successful companies even began to compete with foreign famous brands. The widespread use of GPS has changed people’s working styles and brought enormous economic benefits. GPS has broad applied prospects. However, the sustainable development of domestic GPS is restricted by the following aspects:

First, look from China’s big environment, the government doesn’t provide much support to enterprises, and we lack a standard in the field, most enterprises research products according to their own lights. Besides, we don’t have big enterprises to promote the market, and government interference also makes the standardization hard to solve. Second, we didn’t meet consumers’ consumption concept, that’s because GPS still haven’t reach commercialization degree, the functions are not perfect enough to attract customers, and there are also other reasons such as inhuman design and unreasonable prices. As China’s technology of the Large-Scale-Ic design and manufacture lag behind Europe and American, so GPS manufacturers have to import specific integrated circuit chip, which increased the production cost and decreased selling profit.

 The development of GPS function in handset have grown up, there is no need to break through. We need to connect GPS with other technique and to achieve diversification so that we can capture the market.

 To meet the demand of customers from varies of fields, Tato employed senior experts to research the Tato TT586 GPS- a mobile monitoring and controlling system. TT586 GPS is a terminal receiver integrated GPS+GIS+GSM/GPRS+PDA functions together, its functions includes positioning, electronic map, voice navigation, mobile communication, GPRS, multi-media etc., and the open system enables users adding more software in it. The interviewer experimented with part of TT586’s capabilities. The design, weight, and PDA’s position all reflect human design. The colored map runs quickly, and accurate positioning, good communication quality, smooth audio and video playback provide convenience to users, in addition, there are several classic games for users. Mr. Yang ping said that the development of new product is focus on GPS function, and it also can be used as mobile phone. Mr. Yang ping believed that only with advanced concept can company’ competitiveness be improved. Recently, the sample of new products is being examined; it will be put into market quickly. Mr. Yang ping said that the new products will be sold to professional users. As more and more people know and use handheld GPS in the future, we can produce products as per customers’ requests.

 The competition of GPS market is fierce. China is a big country in terms of GPS application, GPS is a professional industry, more and more companies began to deal in this field, the big market will certainly result to fierce competition.

 In face of intense marketing competition, enterprises have different methods to cope with, such as improving quality and service, reducing price etc. Mr. Yang ping hold that these methods are the basic methods, he thought that good enterprise culture is important for improving enterprises’ own competitiveness. Because other factors like technologies can be bought or get by cooperation. However, the management idea and enterprise culture are the core to lead the company development. Usually, companies’ culture is only some slogans; Mr. Yang ping thought they are hollow. He analyzed Tato’ development concept with three cooperation idea:

1. To decrease production cost and speed development time by cooperating with counterparts, and realize resources share.

  2. Keep contacting with customers and understand customer needs, provide the best service to customers, and solve problems for customers.

  3. Business leaders and employee are cooperative relationship, we respect every staff and accept their suggestion, we want our staff know that Tato is a company with great potential for growth, then they will work hard to push the company’s development. Talents are the foundation for enterprises existence and development

 As an old Chinese saying goes that “To see the substance from small element”, after this interview, the interviewer seems to see the bright future of China’s GPS industry.